LAUNCH Entrance Pavilion

The concept of the structure originates from the typography and graphic design of the LAUNCH logo. The bold, crisp letters of LAUNCH, followed by two colored arrows, inspired a notion of movement, where its direction will drive the circulation and excitement towards the event. The abstract, yet geometric, patterns of the LAUNCH logo portrays and effect of indentation. The triangular motif of the logo in 3D translates into pyramid panels, which are attached to three parallelograms in groups of equilateral triangles. This geometric panelling reflects the textured illusion, adding dimension and symmetry into the design.